Weekly or Monthly?

When should I publish my magazine?

Magazines are released at different times, sometimes circulation can have an affect on when they are released, but it is mainly weekly or monthly when a new issue is released.

 

The NRS can help to determine weekly or monthly because of the readership figures, and this can consequently have an effect on the USP of magazines.

 

The statistics shown below indicate that more people choose to buy magazines weekly, but more people read magazines online monthly. This could be due to the fact that there are many ways to download magazines now; you can buy monthly subscriptions, they can be given as gifts or can be free to read on the internet.

How does this impact me?

If my magazine was realistically going to be made, it would be printed. This means that it should be published every week, however this could potentially put it at risk of making it too often, so it then becomes less popular because there are always new ones in circulation. This could also have a detrimental effect on the USP because it will no longer be unique, it will be almost over - done. This means that if published monthly, a better magazine could be created because it will be more anticipated. Although, this means that in order for it to be monthly, then there really should be more information because it needs to satisfy the readers for a longer period of time. Therefore publishing it weekly or monthly each have pros and cons.