"This is the guy we've all seen in Borders or HMV on a Friday afternoon, possibly after a drink or two, tie slightly undone, buying two CDs, a DVD and maybe a book - fifty quid's worth - and frantically computing how he's going to convince his partner that this is a really, really worthwhile investment."
This term was coined by David Hempworth in 2003 to pose the question; is the fifty quid bloke the last bastion of the music magazine?
It runs with the idea that only ABC1 35+ males are the only people who now buy music magazines and that the changing patterns of consumption are forcing music magazines out of the picture, replacing it with the newer, shiner age of the internet.
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