Media Text and Terminology

Print Terminology

New print terminology;

Advertorial - print advertisement designed to look like a housestyle of the magazine.

Banner - advertisement that runs either along the top or bottom of a magazine, e.g. 'freebie inside'.

Bleed - printing an image to the full size/edges, meaning there is no margin.

Circulation - the number of distributed magazines at a given time.

Drop Cap - the enlargement of the first letter at the beginning of a sentence.

End Marker - fancy/elaborate ending to sentence (full stop).

Pull Quote - enlarged quotes of an article around an image or breaking up text.

Pug - 'Ears' of a magazine - top left/right of magazine, typically the price or logo.

Slug - housestyle logo for a particular section of the magazine.

Typography - the font, colour and sizing of the text.

USP - 'Unique Selling Point', typically the main image of the cover of the magazine.