Target Audience

What genre will I use?

For my music magazine, I have chosen to base it around the genre of alternative indie rock. This is because I am interested in this genre, and the music is slowly becoming more and more popular, with some artists making it into the charts. This shows that people are now beginning to more from only listening to pop, to listening to different mixes. Furthermore, this genre is more of a 'genuine' form of music. This means that the artists often perform better live and are usually the types to do gigs rather than large concerts. Therefore, I can use this in the context of my magazine to appeal to the audience.

Who is my audience?

Due to the fact that I am focusing on the genre of alternative indie rock, my main target audience is the younger generation. This links to the fact that the psychographic group I am aiming at is 'Explorers'. Consequently, this means that they are open to new ideas, trying new things and show individualism. They will also be largely westernised, so I can use this to an advantage with the fact that explorers want to try new things, so they can afford to buy the magazine because of the lifestyle that they live. 

There will be no specific gender that my magazine will be aimed at, so this means there is a larger target audience. The age is the younger generation, so this is around 16 - 20+, because this means I can create a magazine that is accessible to younger people, but is not too childish so young adults can enjoy it too. 

Attaching an audience

There are many ways that I can attract my specific audience. I plan on making the magazine more about the music, rather than the merchandise and all the personal details of the artists. Some of the artist information will be included, but it is more about what the music is like, rather than finding out about what their favourite colour is. Also, I would like to put information in it about what is trending and why, things like what are the best gigs to go to and how well artists perform when live. This relates to how the psychographic of explorers are individual and open to new things, so this would appeal to them.

I plan on having a simple layout, that it not too crowded or busy. This is because I don't want the magazine to turn into an information overload, and for the main images to still have attention, rather than being written all over. I have yet to decide a colour scheme, however because my audience is any gender, I don't want it to be colours that are attached to a specific one, e.g. pink is associated with girls. Therefore, I am looking at using colours like green, red, purple - but I am not totally certain.