Demographics

Audience Demographics

People can be categorised into different groups depending on their socio-economic status. What social grade they are given depends on the on the social status and occupation of someone. 

• A - upper middle class (lawyers, doctors, scientists, well-paid professionals)
• B - middle class (intermediate managers, teachers, administrative or professional)
• C1 - lower middle class (bank clerks, nurses, administrators - "white collar")
• C2 - skilled working class ("blue collar" - skilled manual workers, electricians, ect)
• D - working class (semi/unskilled workers, van drivers, post letter sorters)
• E - those at the lowest level of subsistence (students, state pensioners, unemployed)

What is the problem?

There are problems with this way of classifying a target audience because now, not everyone can fall into a certain group in todays society. Also, some people can identify themselves as a different class, but are seen as a certain one socially, this is known as embourgeoisement. Also, it is almost insulting to identify people depending on how much they earn or what job they do - consequently why today many people feel that there is no social class.