Maslow
Abraham Maslow was a psychologist, most well known for creating his hierarchy of needs. He stressed the importance of focusing on the positive qualities in people, rather than treating them like a 'bag of symptoms'.
Below is his most famous creation, his hierarchy;
What's the problem?
There are many arguments against the hierarchy, in terms of where to put things and what should have been on it. This was Maslow's personal opinion, consequently meaning why there is such opposition. I personally feel that it is quite outdated. This is because in the psychological needs, Maslow felt that this is where respect for others should be. I believe that no matter who you are and where you are in terms of the hierarchy, you should always have respect for people. This is something that you should not develop, you should learn it early and carry it throughout life. Furthermore, it basically states that you first need a house before you can have friends, and you are almost less of a person if you don't progress up the levels correctly. The idea is quite insulting, suggesting that if you have everything other than friends, then you can't get to self - actualisation. Lastly, it doesn't state anything about self - respect, which I feel is something everyone needs.
Why is it relevant?
This is relevant because my target audience will be in the UK. This means that they will be westernised, so the idea of materialism is prominant. The hierarchy shows that material items are not key to a persons standard of living, but rather enhances their quality of life. This means that my audience will have the luxury to go out and spend money on a music magazine.
No comments:
Post a Comment