How did you attract/address your audience?

In order to attract my audience I had to consider many different factors. My audience is the younger demographic that, I would hope, are interested in the Indie/Indie Rock genre. This means that they would most likely be more laid back and relaxed with a "don't care" attitude, much like the Indie bands. Also, they are 'explorers', and consequently, I wanted my magazine to reflect this so it would make them identify with the content and want to read it. Lastly, the language that I used was inclusive with a mixture of personal pronouns. This therefore means that it is addressing the audience personally, and so attracts them more to it.
 
I also took my own personal opinion into account. This is because I fall into the target audience to an extent due to my love of the genre and demographic. This helped me as I could almost see it from the target audience perspective and criticise my own work. It also made it easier to make because I knew what would interest them. However, this also created the problem of that what I want is not the majority opinion, so I had to make sure I wasn't getting to involved, and to combat this I took into account the results and opinions that my survey offered me.
 

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Double Page Spread

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