Publishing

Publishing Houses

All magazines need to published if they are to be bought from shops - two of the biggest publishing houses are 'Bauer' and 'Time Inc UK' .

 

Bauer

Bauer Media Group is a large European based media company founded in 1875. They portfolio around 600 magazines, within this are 2 of the most popular music magazines - Kerrang! and Q.

 

Time Inc UK

Time Inc UK, previously International Publishing Corporation and IPC Media, is a wholly owned subsidiary of Time Inc. I was founded in 1968 and its headquarters are located in London. It is a consumer magazine and digital publisher in the UK, with a large portfolio that sells a range of over 350 million copies of magazines each year. Within their large portfolio, they publish 2 music magazines - NME and Uncut.

 

Independent Publishers

As well as the large companies, there are small, independent publishing houses that portfolio magazines by printing them or publishing then digitally. An example of an independent magazine publisher is Volcano Publishing, and a digital publisher is ISSUU.

 

ISSUU

This publisher is a free, electronic publishing platform with over 25 million publications and 85 million active readers. It portfolios many different magazines and features leading and emerging titles in fashion, culture, the arts ect. Some of its partners include The New York Times, Vice and V Magazine.

 

My Magazine

The genre of my music magazine is Indie Rock, part of the alternative genre. It isn't as popular as the genres Hip - Hop or Pop, so for this reason I think that it would be best to publish it with a large and well known publishing house rather than a smaller, independent one, or a digital one. This is because I want it to reach the target audience - and there is more chance of this if it is a bigger publisher because it will be more widely distributed. Consequently, the readership of it will be sufficiently bigger, which as a result will create a larger profit. This means that with more money, the magazine will get better because it can afford to look better and can be advertised because the publisher will be well known.