Intertextuality

Intertextuality, by definition is; 'the relationship between texts, especially literary ones'

 

This means that different media texts will often reference other ones, the most noticeable ones are in TV programmes like The Simpsons or Disney productions. Also, the popular rewriting of fairy tales in a modern setting can be seen as a 'highly cultured use of intertextuality'.

There are different types of intertextuality, these are as follows;

• Explicit - the intertextuality is noticeable, and, is meant to be noticed. This consequently adds to the overall look of the text
• Implicit - this type is not as prominent in the text, and so is more subtle. It is only noticeable to those who are paying attention to it or understand it.
• Accidental - the intertextuality is unintentional and is usually only pointed out afterwards.

Intertextuality is not plagiarism. This is because authors or writers usually make it clear when they are evoking an reference that it is another piece of work.  

Intertextuality in my magazine

I have no plan to include intertextuality within my magazine, any intertextuality that may occur is completely unintentional. This could potentially happen because I have used inspiration from other magazines such as INDIE and Q, and have somewhat modelled mine around them, but I still want to create a unique piece of text. I have done this so I can attract my target audience, to give them something familiar that I am confident they will like.